Talk
The Coffee Mug Test.
Change how you see it, and you start to see everything differently.
The Coffee Mug Test. 27 minutes, from his channel.
The Coffee Mug Test is a shift in how you see. Most people look at the same thing the same way. The talk moves the perspective, and the room starts to see the business differently.
Thirty minutes is the shift. Sixty minutes is the room practicing it on what they walked in with.