Your influence is only as strong as your followability
The Leader’s Guide to Inspiring Others and Building Lasting Impact. A leadership book for anyone leading a team, growing a brand, or building a movement.
From the book
Standing out as a leader is about being the kind of person others choose to follow. Russ doesn’t sugarcoat the hard stuff. The book is a call to action for building relationships that matter and creating a legacy that lasts.
Wendy ForsytheCOO, eXp Realty
Russ Laggan leads with a rare blend of kindness, clarity, and charisma. He’s the kind of leader who never misses an opportunity to lift someone up, whether it’s a quick video message, a handwritten note, or just a heartfelt word of encouragement. His gratitude is contagious, and he has a gift for making others feel seen, appreciated, and motivated.
In the often complex world of real estate, Russ has a superpower: simplifying the complicated. With his trusty whiteboard, signature vest, and stick figure drawings, he breaks down even the most intricate scenarios into digestible, easy-to-understand concepts. His analogies are spot-on, his teaching style approachable, and his quick wit keeps everyone engaged, and often laughing.
Russ leads not with pressure, but with influence. People want to rise to their best around him, simply because of the way he shows up, with integrity, humility, and a big heart. Beyond being a phenomenal leader, Russ is a loyal friend who genuinely cares about others.
In the book
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Chapter 12
Success is what you do after the money shows up. Each stage builds on the one before it.
01
Out of survival. The first hundred thousand is the one that changes the household.
02
The income stays. The evenings and the weekends come back.
03
Work is a choice. You do it because you want to.
04
Something that lasts past the role. You build other leaders, and the company can run without you in every decision.
05
The work is no longer about your name. You show other people how to build their own.